International Team

Leaders in Image, Fashion and Business

Weyleen Ma, MBA, CIC AICI
Executive Master in Business Administration
Certified Image Instructor
Fashion Expert and Business Consultant

Weyleen Ma, MBA, AICI CIC is the founder and president of International Image Consulting (IIC), as well as the training director of Image Academia International.

In 1999, she started her career in fashion as an executive for the world’s largest department store in the United States as a personal, corporate and luxury home shopper. She took the business from startup to over a million dollars in a few years. She has worked with high profiled executives, politicians, ministers, professional athletes, artists, news anchors, actors and movie sets. She has hosted special events for major organizations such as the Aventura Marketing Council, Macy’s, Pfizer Pharmaceutical, Mizner Women’s Group, Florida International University and the Miami Police Department as well as events for celebrities such as Rachel Ray, Chef Allen, Vera Wang, Daisy Fuentes, Giorgio Armani Beauty and Tommy Hilfiger.

She has lectured business and fashion courses at the Art Institute, Image Academia International (IAI), Leonardo di Vinci School, Nuova Accademia di Belle Arti (NABA) and Accademia Del Lusso in Milan, Italy.

She has consulted for major companies from various industries such as Bloomingdales Dubai Personal Shopper Division, Macy’s Department Store, Ballin Italian Shoe Factory makers of Chanel, Jimmy Choo, Phillip Plein, Giorgio Linea makers of Burberry, Givenchy, Ermanno Scervino, Stella McCartney accessories, Makers Shoes, Bianchi e Nardi, XS Milano and Dorelan Luxury Bedding Company.

Weyleen has an Executive Masters in Business Administration and a Bachelor’s degree in International Relations with dual certificates in Latin American and Caribbean, and Asian Studies from Florida International University (FIU).  She completed her international residency in Mumbai and Bangalore in India, certification in Chinese Cultural studies from Beijing University in China and International Business Strategy from University of Bologna Business School.  She is a certified image consultant through the Association of Image Consultants.  She was the past president for AICI Florida Chapter and served on the International Marketing Board. She is fluent in English and Spanish.

Fashion Designers


Cool Hunter

Orietta Pelizzari, MA
Master in Fashion Design
Speaker and Business Consultant
Fashion Journalist, Trend Forecaster and Instructor

Orietta Pelizzari received a Master’s in Fashion Design from Nuova Accademia di Belle Arti Milano (NABA) and is based in Milan, Italy. She is an international fashion consultant, instructor, fashion journalist, fashion photographer, trend forecaster and design curator. She develops art direction and creative image research for luxury fashion apparel, shoes and accessories, furniture design, marketing, technology and media communication.

She consults for major fashion companies and organizations such as Diesel, Sisley, Fornarina, Ballin Shoe Company, Accenture Italia, Priante Leather Company, MIT Boston, Telecom Italia, LaRinascente Department Store and Ermenegildo Zegna. She leads major projects for Italian Heritage Brands, Camera Nazionale della Moda, Milan Fashion Week, Italian Shoe Company Association, ANCI, MICAM, I Love Italian Shoes, Laboratory of Ideas of Comitato Moda, Lineapelle, Leather Association, SMI – Italian Textile Companies, China Fashion Week and Tsinghua University.  Orietta’s motto: “It’s all about creativity.”


Dawn L. James, MA
Master in International Marketing
Etiquette Instructor
Marketing Professor and Business Consultant

Dawn James, MA has a Masters degree in International Marketing from Webster University and a B.S. degree in Business Communications from Missouri State University. She has worked for over 20 years in senior positions in the areas of corporate marketing and brand management for major fortune 500 companies including Rawlings Sporting Goods, Fisher Price-Mattel and Turtle Wax.

Ms James is trained and certified in Advanced Etiquette and Professional Development. Ms. James has provided etiquette services to individuals, families, students, businesses and organizations the knowledge for everyday use such as; poise, manners, electronic etiquette, dining etiquette. As a certified business etiquette consultant, she is able to customize programs to meet the needs of professionals, businesses, universities and professional organizations. In addition, Ms James taught business and fashion courses at numerous universities for over 15 years. Ms. James is a leader and volunteer with various organizations and serves on the Board of the Kids in Distress Auxiliary.  Her motto: “Educate and transform minds to create servant leaders.”


Image Consultant
Fashion Designer

Sofia Amunategui P.
Image Consultant
Fashion Designer

Sofia Amunategui has a Bachelor’s degree from in Fashion Design from La Universidad Pacifico in Santiago, Chile and began her company designing her private fashion label in Guadalajara, Mexico.  She has lived and worked in London, Mexico, Miami, and Santiago, Chile.  She is fluent in Spanish and English.

In 2013, she decided to further her professional career by becoming Certified as an Image Consultant, Fashion Stylist and Personal Shopper by attending Image Academia International. She has worked on several projects for International Image Consulting including a project for the Priante Leather Company from Milan.

Sofia has worked with various celebrities and television personalities in shows such as Elegido, Chile TV and the International Music Festival from Vina del Mar, Chile.

Image Academia Instructors in the News